Promotional products are fantastic for small business owners. They can increase brand visibility, draw in new customers and even congratulate employees for a job well done. But a lot of people forget that promotional items are just as applicable to the more personal market of family and friends, and there are many ways these acquaintances can enjoy such gifts.
Family occasions provide an impeccable opportunity to give away promotional products. Birthdays, graduations and family reunions are just a few examples. A customized picture frame with inscriptions of names or memories would be perfect for a dear cousin's birthday. Personalized mugs given out at a family reunion are a cost-effective way to ensure that every attendee remembers the event forever.
The point is that promotional products do not necessarily need to be business oriented, although family themes can be included to make a corporate gift more desirable. An employee that receives a photo frame at a trade show giveaway can put a picture of his or her family inside. Personal details like family names, cherished memories or even inside jokes can be incorporated into a promotional scheme and will add a unique touch to any gift.