Creating loyal bank clients

Amidst economic uncertainty, consumer confidence in banks has sunk to unprecedented lows. According to Gallup’s 2012 confidence survey, published in July, only 21 percent of Americans are confident in their financial institutions. The banking industry had the third lowest rating, coming in ahead of Congress’ 13 percent and Health Maintenance Organizations’ (HMOs) 19 percent.

With record unconfidence, it’s difficult for banks to retain their clients. Some consumers have grown weary of increased transaction fees, while others bristle at poor customer service. The entire industry has to work harder to appeal to their customers to avoid losing even more business.

Promotional marketing can help rebrand banks so consumers will forget about the negative connotations they have about the financial sector. Finding new ways to appeal to consumers and motivate them to stay with one company can help restore confidence in the industry.

Establishing an image
Making sure clients are able to recognize a brand is a large component in developing awareness and changing a reputation. Promotional products can create a long-lasting advertising presence so there is a greater chance consumers can identify a company and its images. These small gifts are an opportunity to move away from the old symbols that customers associate with mistrust and uncertainty.

Promotional pens are popular giveaways because of their effectiveness and popularity among consumers. Some people don’t realize how often they write each day until they don’t have pens with them. These gifts are budget-friendly, so banks will be able to hand one to almost every customer.

Showing loyalty
Some clients aren’t satisfied with small gifts and want large tokens of appreciation for their loyal patronage. Companies can still give promotional items, but should make sure they’re something customers wouldn’t expect to receive for free.

Personalized business gifts show clients their banks are paying attention to repeat business and are grateful for those returning customers. Giving a coffee mug emblazoned with a client’s name or a personalized tote bag can endear a financial institution to a reliable patrons.

Gifts geared toward a client’s lifestyle can help create a deeper connection. For example, someone who exercises regularly would appreciate a reusable water bottle, while a client who’s constantly on the go can use a promotional USB to bring all their documents everywhere.

Banks need to work hard to restore their images in the post-recession marketplace. Consumers are slow to trust businesses that have failed once before, but giving small gifts can help companies establish their identities and hold onto their clients.

Promotional banking tools make a great financial impact

Managing money can be difficult without a good way to keep track of income and expenses. Especially in a difficult economic climate such as Americans currently face, monitoring income is of especially high importance. Since most people also protect their money fiercely, it’s easy to see why offering a promotional planner to assist with banking or bearing the name of your financial institution could increase the value of ownership and make consumers more likely to carry the product with them.

Other items can also assist with keeping track of finances and still do a good job of promoting business awareness. Promotional pens are one of the most proliferate and popular tools companies can give away because there’s never a time when a pen wouldn’t come in handy. Figuring out which financial instrument will most benefit customers will help business banks and other industries make an impact with customers.

Jot it down

Writing notes can assist with remembering important dates, keeping track of schedules and planning a budget. That’s one of the best aspects of promotional planners – not only do they have a date record, they also offer plenty of space for tracking time and monetary assets.

According to Promotional Product Association International, about one-fourth of all Americans use a calendar or date planner and three times that number appreciate receiving these items as gifts. They serve a practical use as well as being flexible tools, allowing consumers to track a multitude of different elements in their lives in one book. At work or school, with youths and adults, these tools are useful and can be used on a daily basis to assist with routine activities. That’s the level of exposure a company wants – when their promotional planners are seen in a number of different places throughout the day, people will gain interest in the business whose logo is printed on the cover.

Having it on-hand

Writing things down at the store, making an entry of money spent or taking down a phone number is impossible without a pen. Banks like to use promotional pens as an advertising agent because they can give them away so easily – consumers come in to make deposits and need something to write the amount on, sign checks and fill out ledgers. Then it’s just a simple matter of pocketing the tool and taking it with them.

These items are small, easily carried and inexpensive for businesses to procure, even in large numbers. They can clearly bear any business’ logo, come in a variety of colors and styles and are highly visible, according to ePromos. This makes them one of the most popular promotional items a company can invest in, as well as one likely to be passed around and seen by the largest number of people. Similar to planners and pads, these are useful for work or school, can be brought anywhere and are always useful. Keeping track of finances is always easier with a pen handy to make notes, write down expenses or add up receipts. Having something to write on is also necessary, but anything can be a note-taking tool with a promotional pen.

Banks prefer these small, portable, highly effective promotional planners and pen giveaways. Other organizations can experience similar levels of visibility and popularity among customers by giving out these kinds of items. A strong market strategy can help organizations manage their money as well, and promo pens can even be used internally to write down balances and monitor finances.


Using promotional products to stay organized during tax season

The scene at a bank in mid-April is familiar – long lines out the door, endless piles of paperwork, and a lingering hope that one didn’t forget to document any deductions. Everyone knows of the headaches of tax season, so this year, avoid them entirely by staying organized with promotional products for the small business owner who does his or her own taxes.

Desk planners and pocket calendars can serve as a positive reminder of deadlines, especially if an employer has to coordinate between many different departments. Although filing online is becoming increasingly popular, people still need to print out paper copies for their records, so a personalized notepad or portfolio is a great way to keep important files in one location. Planning business gifts around tax returns is extremely practical, because every lawful citizen is required to file for an income tax return, and will always find a use for such gifts.

Remember, no one really takes pleasure in doing taxes, so adding a fun message or graphic to something as simple as custom magnets will supply an optimistic boost.

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