Promotional items are a great way to share your brand with your customers. They can also be used in multiple ways to build customer loyalty and encourage word-of-mouth. 55% of people keep a promotional product they are gifted, which means multiple impressions but at a fraction of what traditional advertising would cost.
The best promotional items for branding purposes are things the customer will use every day. This will give them multiple chances to see and remember your company. Furthermore, the choice and quality of product represents your company and gives you a chance to dazzle while also speaking to who your firm is. Brand recognition is a great way to be relevant to your customers and to stay on their minds.
Lead generation is all about getting new eyes onto your product. Similar to branding, you’ll want an item that future customers will use often to keep your company on their mind. Promotional products can often reach people whom your normal marketing wouldn’t be able to. Not only will your intended customers and clients see your logo on the product but so will anyone they interact with whilst using it. That could be hundreds of impressions at a nominal rate in comparison.
Tip: Our Celena Stylus Soft-touch pen works better than a business card.
Nothing inspires goodwill more than a good quality gift. Promotional products are great ways to make a good first impression or even further cement a client’s good opinion of you. It could serve as an incentive to an employee who has performed well or could smooth ruffled feathers. A present goes a long way.
Tip: Show how eco-friendly your company is by giving your employees a colorful Grande Tote Bag with your company artwork on it.
At Myron, we pride ourselves on carrying high quality products that are sure to strengthen your brand. Visit our website to see why you should make Myron products a part of your everyday marketing strategy.