Promotional Products Marketing Blog


The Power of Free: How to Draw Customers in with One Word

Simply using the word “free” has the power to draw in audiences and capture their attention. Whether it’s a small item or something with lasting value, freebies have the potential to turn uninterested visitors into lifelong customers. Here are four reasons to consider giving away items for free.

  1. Branded items advertise your company everywhere they go – Portable items branded with your logo serve as walking billboards for your products or services.
  2. It sets you apart from the competition – A positive customer interaction is invaluable in today’s saturated business market. Giving away free promotional products can put you a step above your competitors.
  3. It makes you more memorable – When a customer uses your branded item, your message is reinforced again and again.
  4. It creates the impression you care about your customers – Giveaway items make your customers feel like they are getting more out of an interaction with you than they would from your competition.

More than 60% of consumers keep promotional products for more than two years. In fact, in a recent survey, 85% of consumers say they have done business with a company after receiving a promotional item!

“You’ve been given something, seemingly for nothing,” Psychologist Susan Krauss Whitbourne said about how the power of free can lead to sales. “Now you feel obligated to reciprocate.”

If you’re looking for custom promotional items, consider products that your customer base would like to receive. Have a tech company?  Consider a useful product like a USB flash drive.  Does your business stress eco-friendly living?  Try a reusable shopping tote bag for your potential customers and clients.  If you’re not sure what you should give potential customers, pens are always an excellent choice!

Myron carries a variety of unique and standard promotional items for any and every brand.  From pens to tech, calendars to bags, notebooks to drinkware, you can keep your brand at your customer’s fingertips with high quality, affordable promotional items.


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