Entrepreneurs can distribute personalized business gifts to employees and clients who want to protect their smartphones. The popularity of the mobile devices keeps growing, and it’s becoming increasingly difficult to find consumers who still use feature phones.
According to comScore, smartphone adoption has been trending upward since the end of 2012. In a study, the firm found that 136.7 million consumers in the United States owned smartphones by the end of March 2013. This represents 58 percent of the mobile market, and is a 9 percent increase over the totals from December 2012.
Additionally, the report showed that the iPhone’s popularity is growing. The share of Apple subscribers increased to 39 percent in March 2013 from 36.3 percent in December 2012. Samsung was the only other company to see an increase, while HTC, Motorola and LG all lost subscribers during the same time period.
Small business owners can distribute phone cases that were designed for the iPhone. There are protective sleeves that clients and employees will appreciate receiving as gifts from local companies. The functional present will ensure that an iPhone’s screen isn’t scratched when the device is kept in a bag or pocket. Alternatively, a stylus pen could be a great gift for consumers who have trouble using touchscreen gadgets.