Promotional Products Marketing Blog

Why is brand loyalty important to company administrators?

Why is brand loyalty important to company administrators?

Developing a consistent message that clients fully understand is critical for business administrators around the globe. By using promotional items, company officials can share information with clients that could help these executives build brand loyalty.

Wired reports that a recent Harris Interactive survey revealed that 25 percent of U.S. adults do not feel loyalty toward any specific brand. The study also showed that 56 percent of respondents noted that they would switch brands based on customer service experiences with different companies.

Promotional products like magnets and totes enable firms to set the tone for positive partnerships that will last for years. World-class items showcase a business’ commitment to its clientele and enable firms to develop unique messages that can help them attract new customers.

Additionally, patrons will appreciate the support they receive from helpful items they can use every day. Products like pens and sports bottles will serve clients well for years, and companies can include their logos or other information on these items to display their firms’ values to clients regularly.

Building brand loyalty with customers takes time, and promotional merchandise can help firms accelerate the process. Use quality items to highlight a brand to large groups of people quickly.

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