Summer is just heating up and August is beach month, so if you want to get your brand seen in the sand, investing in fun promotional products can get your logo seen on the boardwalk in a big way. With more options than ever for your company to put its logo on, getting consumers to carry your brand on the beach is easier than ever with the right targeted giveaways.
To see all the possibility August Beach Month can offer, just consider all the things a person regularly brings to the ocean and what they will want to use again and again. Finding a balance between fun and practical use can ensure that you’re making the best investment with your promotional product strategy.
Just for fun
Swimming isn’t the only thing people do when they go to the beach, so thinking of all the other ways to play can help companies capitalize on revenue raising options. Aerial toys are popular sandy sports items, gaining lots of attention from passersby and gain visibility for a brand whenever someone sees the logo flying by. This makes it ideal for items like custom promotional flier that can be made in a variety of eye-catching colors. Multi-color beach balls can also have company information printed on them, making them a fun, versatile toy for all ages that will also help spread brand awareness.
Finding ways to combine items will also serve to make them practical while being fun at the same time. For instance, giving away a promotional beach ball inside of a water bottle, both bearing logos for the business, will give the customer two separate items to use and show off that doesn’t cost the company much extra to obtain and will make sure brand awareness is spread in multiple capacities.
Practical use
Even at the beach there are needs consumers have to meet – staying comfortable being chief among them. For that reason, promotional beach towels are a great way of helping people stay off the hot sand and dry off at the end of the day. The sheer size of this item also means a large amount of advertising space for businesses. A brand icon can be ten times bigger on a towel than it could be on a custom notepad or similar giveaway, meaning the ability of casual viewers to notice a logo is also multiplied.
Giving away bags is another strategy that will help consumers not only bring things to the beach and back but will also encourage them to use the tote over again. As a promotional giveaway, bags are always popular with consumers, regardless of the time of year, meaning they’re more likely to keep using a beach bag after a summer trip due to its functionality. The longer a person continues to carry a promotional item, the higher the level of visibility a business gains from that one item, proving a sound return on investment.
Combining fun and function can mean more sales for businesses when it comes to targeted promotional giveaways. Since August is beach month, driving more themed giveaways in that vein will help companies get their image out in the sun and bring in interested consumers either to online stores or retail locations.