Promotional Products Marketing Blog


June is National Candy Month, and if you want to savor a sweet boost to your revenue for the month, offering treats with your brand logo on them will get people talking about your tasty promotional giveaway.

A sweet tooth for promotional items

June is National Candy Month, and if you want to savor a sweet boost to your revenue for the month, offering treats with your brand logo on them will get people talking about your tasty promotional giveaway.

Business sense with sweets

Candy giveaways aren’t limited to what you can print on a tiny wrapper. Marketing with treats that relate to your products or coming up with innovative ways to associate the promo item with your brand will make it more memorable to customers.

Lollipops are a great treat for kids and offer advertising space right on the face. These treats can be molded into different shapes like hearts and stars. They can also be printed and molded with a logo or words on one or both sides. Their portability makes them easy to pass around without worrying about melting or going bad. Offering a variety of colors and flavors makes them an affordable, eye-catching advertising solution.

Follow the trend

BusinessWeek released a study on the most popular brands of candy in the U.S., but you won’t want to give away treats with other companies’ logos on them, so try to get your own spin on those products. The results showed that Americans love chocolate, with half the list consisting of one variety or another of that candy.

Promotional items like chocolates are a tasty way of getting your own logo circulating. Wrappers can be printed with your company information, or you can customize candies to have your brand right on the treat itself. If you want a container that will help your candies stay fresh and that clients can use more than once, though, a tin or box with business information will make sure your packaging doesn’t get thrown out when all the candy is gone.

Stick with them

Even though BusinessWeek found the top candies were chocolates, gum and mints were still very popular as well, making up the other half of the list.

If you want to distribute these treats as part of your promotional giveaway for National Candy Month, you can get custom labels with your name and brand on them, or you can try printing right on the surface of the candy. A mini mint container will make customers more likely to carry it with them and share with others, increasing your visibility while subconsciously reinforcing that your company is fresh and flexible.

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