Targeting your promotional audience for maximum impact

Giving away free promotional items is always a good idea to boost visibility and recognition, but it's also important to make sure the gifts you're giving away will be used and in a way that will benefit the business.

Giving away free promotional items is always a good idea to boost visibility and recognition, but it's also important to make sure the gifts you're giving away will be used and in a way that will benefit the business.

A cup of business

Handing out pins and hats may seem like a good idea at first, but if you want your promo to be used daily, something practical is key. Custom coffee mugs are not only great reinforcement for the person grabbing a quick cup in the morning, but in an office setting where they also can get others interested in the company. Promotional calendars can serve the same purpose, but they may not be as visible to someone who isn't specifically checking for the date. Making sure images are interesting and compelling can go a long way in getting a person's attention, even if they're just casually passing by.

Memorable memory solutions

A lot of the time employees want to take work home with them and since not all companies operate in the cloud or allow remote access, they need a way to carry digital information to and from the office. A promotional USB can help them meet that goal and will increase the importance of the item, depending on what they store on it, which in turn raises the significance of the company moniker emblazoned on the outside of the flash drive.

A savvy company can also have software or promotional information pre-loaded onto a USB drive before they distribute it as a giveaway. This means from the first time someone plugs the flash drive into a computer, they will be able to access screensavers, white sheets or whatever other data your business chooses to supply consumers to better inform them of your services without spending additional money on advertising.

Successful supply

It's not enough to hand out a thousand promotional pens to people. You have to make sure the setting and recipients are targeted correctly. Business shows, conventions and similar events are a good forum for getting your company's name out there and tailoring your promotional product to the environment will ensure your logo is seen far and wide.

One Response to “Targeting your promotional audience for maximum impact”

  1. Jessica Miller June 7, 2012 at 5:31 am #

    It’s not just giving away promotional items to people around you because if that would be the case it’s not effective. You should identify to whom you will give the items wherein it could help you in promoting your business.

    Jessica Miller

    Google fax service

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