Must-have promo items for summer trade shows

Must-have promo items for summer trade shows

It’s almost summer, and for small businesses that means an opportunity to extend brand awareness. Multiple studies suggest that companies using corporate promotional giveaways see a substantial increase in consumers remembering the company’s name and services.  Companies should consider timeliness and functionality when deciding what type of giveaway fits best

Personalized tote bags provide a large surface for companies on which logos can be adorned. People will also frequently reuse them for commuting, carrying groceries or lounging on the beach. Tote bags come at a variety of price points, from simple canvas options to more elegant boat bags. Bags can also be packed with other customizable items such as pens and notepads.  At a trade show, participants are likely to use a tote bag to carry around other freebies or literature, increasing the company's visibility in all corners of the show.

Customizable beach items such as coolers, flying discs and inflatable beach balls will have potential clients thinking summer. That is a time where even the most strict and serious businesspeople need a little fun in the sun. When companies associate themselves with leisure, they reflect a positive brand identity, and beach products provide fun for clients once they've left the trade show. 

Promotional gifts related to golf are also extremely popular in summer. Golf balls, tees, multitools and towels can be customized with a company design. The link between golf and business is well documented, and golf items are an advertising hole in one. Businesses can gain attention at trade shows, but these items are also excellent corporate gifts for golf excursions with clients.

Water bottles featuring corporate graphics are also useful in summer. Whether jogging, lounging on the beach or watching children's soccer matches, people will stay hydrated while offering the company visibility within the community. Water bottles make excellent trade show giveaways and participants are likely to use them immediately.

These summertime items are also great for business because they reflect concern for physical health. Companies can use these them for multiple purposes including events promoting employee well being, recruitment fairs and community service events. Businesses wanting to make sure that they stand out at promotional events should consider seasonal products to increase marketing visibility.

2 Responses to “Must-have promo items for summer trade shows”

  1. Monika May 8, 2012 at 8:18 am #

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    • mmilla May 21, 2012 at 12:55 pm #

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