If the recent boom in television shows like Pawn Stars, American Pickers and Storage Wars has taught small business owners anything, it’s that the power of branding not only drives the markets, but also drives the collector’s market for corporate promotional giveaways.
Studies that have taken place over the last decade should serve to alleviate some fears when it comes to choosing promotional products.
Everyone likes to save a few hard-earned dollars, and clever promotional marketing can save both the customer and the entrepreneur money.
The Promotional Products Association International recently held its annual expo in Las Vegas.
Some companies have jumped on the promotional product bandwagon without giving a second thought to the possible ramifications of their promotions.
Small business owners should view wait marketing as the ideal way to reach out to an unusual target demographic.
No small business can succeed without a tightly managed budget, and allocating funds towards an efficient promotional marketing strategy can dramatically improve sales.
The new color of 2012 will be Tangerine Tango.
Stay organized this tax season with promotional products.
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