Month: January 2018

Having a website that is not optimized Avoiding SEO or search engine optimization can be a huge disadvantage to your business. Optimizing your website allows you to rank in Google’s search results for specific keywords that are important to your business. Once your website is ranking in search, traffic to your website increases which will … Read more

Personalized marketing is the ultimate form of targeted marketing. It is used by companies to deliver tailored messages to customers to make them feel special. In fact, customers now expect their buying journey to be personalized and are more likely to shop at a retailer that knows their buying history. Personalized marketing can make all … Read more

Traditional marketing techniques have been supplemented with digital marketing strategies. If you’re looking to put your business on the map and don’t have a major marketing budget, try these top tips to market your company effectively – and at a low cost: Social Media Engagement The average American spends about 2 hours a day checking … Read more

If you’ve been wondering which eye-catching color to choose from for your promotional marketing items, look no further. The Pantone Color Institute has released the new 2018 Color of the Year hot off the presses. The color for this year is Ultra Violet. It’s a powerful color that tells of deep roots in its past … Read more