Fusion marketing and guerilla marketing are terms that can often come up in discussions about marketing mixes, but you may not know how they can apply to your business. These are methods of spreading brand awareness that go beyond traditional tactics.
Archive | June, 2014
A company’s logo makes up a large part of brand recognition. There are some logos that are unmistakable and unavoidable. Think of the McDonald’s golden arches, Google’s multi-colored letters and the sprawling cursive on Coca-Cola products.
As your planning this summer’s hit parties, consider the endless possibilities to incorporate custom promotional products into the celebrations for party favors. These will be gifts that attendees can hold on to forever as a reminder of the fun times you shared. Three classic summer party types are family reunions, graduation parties and neighborhood or […]
Social media marketing is a must-have for businesses these days, but not everyone knows how to use it effectively. Some businesses may not know all of the platforms available or how to tie them in with already established marketing practices.
In a world where social media marketing is king, promotional products may seem old school to some business owners. Though the advertising medium has been around much longer than Facebook or Twitter, it is an extremely valuable and effective way to spread a brand name.
To drive revenues up, sales teams must be motivated to put in the necessary effort. If the sales department has seemed lackluster lately, it’s time to use specific tactics to revitalize their focus and dedication.
There isn’t a business owner out there who doesn’t want to save a bit of money. Though there are probably several areas where a company can skimp on spending, advertising shouldn’t be one.
The summer is heating up and hopefully business is as well. Clients and customers are spending more time outside so it’s the right time to promote the company through outdoor products.
Branch out from the traditional methods of raising summer sales and consider how promotional products can help get customers in the spirit.
The month of June is packed with food-related holidays, even if people don’t know about them all.