A solid marketing strategy is a necessity for attorneys who are looking to expand their practices. Legal professionals have to tap into all of their available resources in order to find new clients so their firms can thrive. The most effective advertisements are highly targeted to prevent resources from being wasted on unlikely leads.
The following tips can help attorneys expand their brands. The key to success is making marketing a basic part of everyday business.
Offer incentives for leads
Law Jobs writes that lawyers should ask their current clients for referrals. Customers who are satisfied with their legal services will happily recommend practices to their friends and family members. Attorneys should thank their clients for leads by distributing personalized business gifts.
Firms can scale their presents with the amount of business that clients help generate. For instance, promotional flash drives or wall calendars can be given for every referral. Unique gifts like custom pens and coffee mugs should be distributed when prospects become regular clients.
Small personal touches go a long way toward motivating customers to help with lead generation. Legal clients appreciate when their lawyers go the extra mile by emblazoning names on gifts instead of using generic items.
Hold a special event
Lawyerist recommends holding an open house to draw attention from potential clients. Fun events like promotional giveaways bring consumers directly to law firms so attorneys can demonstrate their services. During the events, lawyers should meet with as many prospects as possible and put their best feet forward.
Functional gifts should be distributed to market the firms beyond the giveaways. Unique promotional products like key rings create are lasting advertisements. According to the Advertising Specialty Institute (ASI), the average consumer keeps branded items for 5.8 months, which is longer than most other marketing materials.
The source writes that promotional tote bags should be used as gift bags during the events. Practices can include other marketing materials like business cards in the containers.
Teamwork is key
Marketing is not an individual task – the entire firm should participate. Team members should develop advertising strategies together and refine each other’s ideas. A collaborative approach can lead to innovative techniques that generate the optimal number of leads.
Law Jobs writes that associates and assistants should be responsible for responding to potential clients. Inbound leads are less likely to do business with a firm that does not reply promptly to inquires. Staffers should answer phone calls and emails as soon as possible to avoid missing opportunities.