Promotional products are fantastic tools for raising awareness of a company or organization, but their deployment needs to be well-thought out and carefully considered.
Archive | September, 2011
One of the best ways for small businesses to engage the public and raise awareness of their products and services is by offering deals and promotions that involve significant savings.
Logos are some of the most powerful images that consumers see on a daily basis.
Companies that struggle to inject their name or brand into a community’s consciousness can attempt a number of strategies.
The prospect of competing with national corporations and their massive advertising budgets can seem daunting for small business owners.
Companies that fund their marketing efforts can often end up deploying resources incorrectly.
Marketing to individual consumers may not be easy, but business-to-business marketing can be a tough sell.
Many marketers and advertisers spend the bulk of their careers trying to solve a single problem – how to expose their promotional material to the greatest number of people possible.
How many times have you been at a gathering and found that you or someone in your party required a bottle opener and there wasn’t one to be had? Now imagine that a guest nearby comes to the rescue with a handy keychain bottle opener. Everyone cheers and wants to take a look at this […]
While belts are tightening and budgets are shrinking, many small businesses are falling back and reducing the resources that they expend on marketing. This is a perfectly reasonable response, but it should be done with care and caution. There are some ways that companies can rally in such an atmosphere and actually find greater success […]