Promotional products that appeal to the environmentalist within
Recent natural disasters and government focus on global warming have shifted public attention toward the environment more than ever before.
tradeshow giveaways
Focusing on core customers should come first for small businesses
The power of direct marketing is significant, but like all marketing methods it has its limits. Seeing an advertisement or hearing a commercial will certainly make an impression on a customer.
Ways for small businesses to incorporate branding into their strategies
Creating a worthy brand name is perhaps one of the most challenging creative aspects of any small business. There are certain strategies that should be taken into consideration when deciding on ways to market a company. Small Business Branding reports that although a logo is important, it’s not something a small business should spend a … Read more
Drawing traffic to your trade booth
According to Trade-Show-Adviser.com, exhibiting at a trade show is often essential for businesses that are working to attract new customers. However, the opportunity comes with the risk of spending a lot of money without achieving the desired traffic. A strong promotional plan will help draw in new visitors and bring in new business. Attracting crowds … Read more
B2B marketing budgets on the rise with focus on branding
The results of a survey conducted by Forrester reveal that marketing budgets are up nearly seven percent for businesses.
Personalized pens ideal for promotion
When searching for practical promotional products to hand out at trade shows and to employees, companies may want to opt for personalized pens.