So many marketing standards have changed in the digital age and, sometimes, it feels challenging to keep up. Marketing trends like TikTok video content and gamification ushered in new norms, yet one tried-and-true strategy remains as relevant as ever – personalized pens. Companies in all industries use personalized pens as promotional tactics in different ways, … Read more
A simple signature can mean so much. Maybe you’re signing a dinner receipt at the end of a first date with the person who will be your lifelong partner or maybe your signature is one that will help drive the course of history. Either way, it’s amazing to see what power a pen can deliver. … Read more
There is a tremendous number of arguments in favor of the use of promotional pens.
Many small businesses focus much of their time, resources and attention on the puzzle of how best to attract and retain customers.
Summer is a time for relaxation and finds people spending as much time as possible outside of the classroom or office.
Private companies and small businesses are able to find great success through using promotional products to raise awareness of their name and brand.
Most organizations that are in need of raised brand awareness are businesses that want to expand their customer bases.
There are many reasons why promotional products are effective for raising brand awareness.
With the economy still recovering, businesses need all the help they can get. Courting the best and the brightest of the Class of 2011 requires all the tools in a company’s arsenal, and promotional products and business gifts are an excellent way to stand out from the rest. The Advertising Specialty Institute (ASI) has released … Read more
Woolworths’ new hardware chain, Masters Home Improvement, recently unveiled a $3 billion venture that seeks to increase their brand’s recognition among consumers. The organization has introduced a logo that it hopes potential customers will quickly find memorable, according to Startup Smart. “For Masters, we wanted something timeless that would be instantly memorable and recognizable,” Hans … Read more
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