Tag Archives: promotional marketing

Balance every online marketing move with an offline move

Small business marketers are quick to jump at any opportunity to reach customers and raise awareness online.

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Small business marketing could be improved by using QR codes

One of the most difficult challenges that small business marketers face today is the rapid pace at which consumers are adopting new technology.

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Maximizing small business marketing contact with customers

Brand awareness is a difficult resource to cultivate.

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Small business marketers need to know their limits

With the internet in place as the new proving ground for small businesses and marketers, it may seem as if anyone can join the fray.

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Promotional mugs stay with customers for a long time

Marketing, especially for small businesses, is at its best when it allows companies to quietly raise awareness of a product or service.

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Finding an effective, unobtrusive promotional product

There are many reasons why promotional products are effective for raising brand awareness.

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Making consumers passionate about a brand

There are certain brands, such as Apple, Starbucks and Google, that inspire loyalty among their customer bases.

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Search engine basics for small business owners

The internet is quickly becoming the new battleground for businesses, large and small, to succeed or fail upon

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Blogs are an ideal marketing forum for a small business

Blogging may seem like something individuals do to share stories or communicate with like-minded people. However, more and more companies are using blogs to market their products and services.

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B2B marketing budgets on the rise with focus on branding

The results of a survey conducted by Forrester reveal that marketing budgets are up nearly seven percent for businesses.

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