Tag Archives: marketing strategy

4 great tips for outlining a successful promotional marketing campaign

 It’s a tough world out there for small businesses – but with a lot of planning, a little cunning and clever use of best practices, any small business can get the most bang for their buck when it comes to their promotional marketing campaign.  Just like preparing to draw up a return on investment portfolio, […]

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Small business marketing for the year ahead

There are many techniques for effectively marketing a small business, but some of the best generally involve a lot of planning.

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Including video in a small business marketing strategy

Video is becoming more and more prevalent on the internet. It is difficult to visit a personal blog, social media page or commercial website without encountering an embedded YouTube clip or link to Vimeo.

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Begin preparing for Small Business Saturday

On the day after Thanksgiving, store owners and consumers will brace themselves for the onslaught of business that always takes place on Black Friday.

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Top 5 Ways to Prepare for Small Business Saturday

Small Business Saturday was designed to give the “Main Street” stores a chance to cash in on the incredible shopping opportunity that follows Thanksgiving. Black Friday promotions have long heralded the launch of the holiday shopping season and given major retailers a chance to put their best offers of the season out to the public […]

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Tips for a cohesive online small business marketing strategy

There is quite a lot for small business owners and marketers to keep in mind when they begin a campaign of advertising on the internet.

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Small Business Saturday gets a boost from Google and Twitter

After the excitement of Black Friday has died down, local companies are encouraged to take advantage of an event specifically tailored to garner them additional customers.

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Make the most of a small business marketing budget with creative promotions

What a lot of the analysis and theorizing about marketing comes down to is this – does a brand or organization stand out in consumers’ minds?

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Small business marketing support comes in the form of a major event

Small businesses are often relegated to the back of people’s minds.

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Small businesses marketing magic can trump that of large companies

The prospect of competing with national corporations and their massive advertising budgets can seem daunting for small business owners.

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