Tag Archives: customer leads

Halloween offers great branding opportunities for small businesses

No matter how old people become, they’ll always be primed to enjoy some candy around Halloween.

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Promotional products excel at solidifying business-to-business transactions

Many small businesses focus much of their time, resources and attention on the puzzle of how best to attract and retain customers.

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Finding an effective, unobtrusive promotional product

There are many reasons why promotional products are effective for raising brand awareness.

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Start planning promotional product campaigns for July

By themselves, promotional products such as personalized pens, custom magnets and logo USB drives provide excellent tools for small businesses in their quest to raise awareness of their products and services.

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Small business marketers would do well to consider the SEO long tail

The ultimate key to Google search algorithms is the strategic use of keywords.

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Understanding the difference between inbound and outbound marketing

Small businesses often thrive or fail in relation to the time and money saved on promoting brand awareness.

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Focusing on core customers should come first for small businesses

The power of direct marketing is significant, but like all marketing methods it has its limits. Seeing an advertisement or hearing a commercial will certainly make an impression on a customer.

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Building a customer base in a small community

The vast majority of marketing that people see every day is aimed at a national audience. Television commercials, advertisements in magazines and internet pop-ups are for the most part from large advertising firms that boast large advertising budgets.

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Promotional Key Ring

Strategic brand development will generate revenue

According to the American Marketing Association, a company’s brand can potentially serve as a powerful competitive advantage.

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