Taking advantage of viral information sharing for small business marketing

“Going viral” is a term used in information sharing that describes a story, blog post, video or any other kind of information that is spread very quickly in a short period of time.

Small business marketing strategies for B2B efforts

A lot of marketing advice these days focuses on ways that companies can connect to customers.

Small business owners should be aware of the intricacies of Facebook marketing

If there are any small business marketers who are not yet aware of the awesome reach and possibilities of social media branding and advertising, there is yet another study that drives home this point.

Making consumers passionate about a brand

There are certain brands, such as Apple, Starbucks and Google, that inspire loyalty among their customer bases.

Improving your business and brand through word of mouth

Word of mouth – it’s an age-old concept but it continues to be the mantra to live by when it comes to increasing business sales.

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