Tag Archives: brand recognition

Branding expert says connection is key to recognition

Woolworths’ new hardware chain, Masters Home Improvement, recently unveiled a $3 billion venture that seeks to increase their brand’s recognition among consumers. The organization has introduced a logo that it hopes potential customers will quickly find memorable, according to Startup Smart. “For Masters, we wanted something timeless that would be instantly memorable and recognizable,” Hans […]

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Promotional items may become more common during economic upswings

During an economic slump, it’s more important than ever for companies to invest in advertising through promotional items, such as logo USB drives, luxury pens and personalized mugs.

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