3 lessons on running a business from our founding fathers

Life, liberty and the pursuit of happiness – our nation was founded on these core elements, which influence everything from how we interact with our fellow man to the way we run our corporations.

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How promotional products can fuel fusion and guerilla marketing

Fusion marketing and guerilla marketing are terms that can often come up in discussions about marketing mixes, but you may not know how they can apply to your business. These are methods of spreading brand awareness that go beyond traditional tactics.

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What does your color selection say about your brand?

A company’s logo makes up a large part of brand recognition. There are some logos that are unmistakable and unavoidable. Think of the McDonald’s golden arches, Google’s multi-colored letters and the sprawling cursive on Coca-Cola products.

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Custom products for summer parties

As your planning this summer’s hit parties, consider the endless possibilities to incorporate custom promotional products into the celebrations for party favors. These will be gifts that attendees can hold on to forever as a reminder of the fun times you shared. Three classic summer party types are family reunions, graduation parties and neighborhood or block gatherings.

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4 Social Media Marketing Sites that are Must-Haves for Businesses

Social media marketing is a must-have for businesses these days, but not everyone knows how to use it effectively. Some businesses may not know all of the platforms available or how to tie them in with already established marketing practices.

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10 amazing statistics about promotional products

In a world  where social media marketing is king, promotional products may seem old school to some business owners. Though the advertising medium has been around much longer than Facebook or Twitter, it is an extremely valuable and effective way to spread a brand name.

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How to revitalize your sales team to drive revenues up

To drive revenues up, sales teams must be motivated to put in the necessary effort. If the sales department has seemed lackluster lately, it’s time to use specific tactics to revitalize their focus and dedication.

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Smart tips for reducing your budget while still giving attention to advertising

There isn’t a business owner out there who doesn’t want to save a bit of money. Though there are probably several areas where a company can skimp on spending, advertising shouldn’t be one.

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Outdoor promotional products by industry

The summer is heating up and hopefully business is as well. Clients and customers are spending more time outside so it’s the right time to promote the company through outdoor products.

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Planning an Independence Day promotion

Branch out from the traditional methods of raising summer sales and consider how promotional products can help get customers in the spirit.

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