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Advertising tips for small businesses

Advertising has a litany of benefits, including but not limited to reminding current customers and informing potential customers of a product or service.

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Marketing for an identified target audience

In the information age, a message can be relayed in millions of ways. Advertising and promoting is only effective if the people receiving the message have a stake in the product or service. Because of this, it’s important to carefully consider promotion options before committing to a marketing strategy and launching an advertising campaign.

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Spring cleaning: Fostering a more productive workspace

Along with warm weather, picnic lunches and outdoor activities, the spring season brings along the perfect time to tidy up around the office.

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Ways to ensure your company is #trending

Maintaining an active presence on social media is key to any company’s survival.

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Taking advantage of the latest social network updates

As more people adopt these social media sites in their every day activities, the formats constantly change to meet the rising need of their users.

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Promoting National Poetry Month

Organizations that wish to celebrate National Poetry Month have a number of potential activities in which they can participate, ranging from hosting their own companywide poetry contest to volunteering in the community to promote literacy.

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Using Vine as a marketing tool

Although it only launched a little over a year ago, the social network Vine has seen a great amount of success among consumers and companies alike.

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Understanding inbound marketing

Inbound marketing puts a 21st-century spin on traditional selling.

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Why small businesses should use video marketing

Video marketing can help businesses reach millions of current and future consumers.

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Making the most of your made-up holiday

Holiday celebrations serve as a great excuse for companies to connect employees, consumers and executives under one communal event.

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