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4 social media strategies to convert consumers

If your brand is searching for ways to spice up its social strategy, consider the four following ways other companies have seen success in the past.

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Ensuring telecommuters are productive at home

More businesses across the U.S. are implementing telecommuting programs into their operations, allowing employees to complete work from the comfort of their own homes as opposed to a company’s physical site.

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Blast from the past: Decade-themed promotions for your small business

Everyone enjoys reminiscing about the past, whether they’re sifting through old photo books or watching a movie from their favorite decade.

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Items ideal for the last-minute traveler

Summer is swiftly coming to an end, but while this popular travel season may be over, many people are gearing up for one last vacation before the fall.

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3 ways to integrate promotional products in your social media campaigns

Social networks are some of the most important and influential tools small businesses have at their disposal.

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5 ways to reduce employee turnover

High turnover rates can be disastrous for any company.

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Attracting summer travelers and tourists to your business

Whether your business is situated near a tourist trap or favorite spot for summer travelers, there are a variety of ways to attract these potential customers to your brand.

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Tips for organizing a food drive that really delivers

Looking to create a food drive that really delivers? Hunger-relief leaders and loyal volunteers share their best tips so you can put them to work for your organization.

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How promotional products can fuel fusion and guerilla marketing

Fusion marketing and guerilla marketing are terms that can often come up in discussions about marketing mixes, but you may not know how they can apply to your business. These are methods of spreading brand awareness that go beyond traditional tactics.

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What does your color selection say about your brand?

A company’s logo makes up a large part of brand recognition. There are some logos that are unmistakable and unavoidable. Think of the McDonald’s golden arches, Google’s multi-colored letters and the sprawling cursive on Coca-Cola products.

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