Archive | Small Business Marketing RSS feed for this section

Attracting summer travelers and tourists to your business

Whether your business is situated near a tourist trap or favorite spot for summer travelers, there are a variety of ways to attract these potential customers to your brand.

Read full story Comments { 0 }

Tips for organizing a food drive that really delivers

Looking to create a food drive that really delivers? Hunger-relief leaders and loyal volunteers share their best tips so you can put them to work for your organization.

Read full story Comments { 0 }

How promotional products can fuel fusion and guerilla marketing

Fusion marketing and guerilla marketing are terms that can often come up in discussions about marketing mixes, but you may not know how they can apply to your business. These are methods of spreading brand awareness that go beyond traditional tactics.

Read full story Comments { 0 }

What does your color selection say about your brand?

A company’s logo makes up a large part of brand recognition. There are some logos that are unmistakable and unavoidable. Think of the McDonald’s golden arches, Google’s multi-colored letters and the sprawling cursive on Coca-Cola products.

Read full story Comments { 0 }

Advertising tips for small businesses

Advertising has a litany of benefits, including but not limited to reminding current customers and informing potential customers of a product or service.

Read full story Comments { 0 }

Marketing for an identified target audience

In the information age, a message can be relayed in millions of ways. Advertising and promoting is only effective if the people receiving the message have a stake in the product or service. Because of this, it’s important to carefully consider promotion options before committing to a marketing strategy and launching an advertising campaign.

Read full story Comments { 0 }

Spring cleaning: Fostering a more productive workspace

Along with warm weather, picnic lunches and outdoor activities, the spring season brings along the perfect time to tidy up around the office.

Read full story Comments { 0 }

Ways to ensure your company is #trending

Maintaining an active presence on social media is key to any company’s survival.

Read full story Comments { 0 }

Taking advantage of the latest social network updates

As more people adopt these social media sites in their every day activities, the formats constantly change to meet the rising need of their users.

Read full story Comments { 0 }

Promoting National Poetry Month

Organizations that wish to celebrate National Poetry Month have a number of potential activities in which they can participate, ranging from hosting their own companywide poetry contest to volunteering in the community to promote literacy.

Read full story Comments { 0 }