There are a finite number of travel options, especially for getting to the office each day. Some of the most popular choices are driving, taking public transportation and riding a bicycle. Small business owners can distribute unique promotional products that will help consumers and employees no matter which mode of transportation they use each day. 

By car
For some people, driving is the best way to get around. However, vehicles are prone to breakdowns and mechanical failures so consumers and employees are sometimes stranded while they wait for assistance. 

Small business owners can ensure that their customers and staff members are prepared for vehicular problems by distributing maintenance kits as promotional items. The helpful gifts include jumper cables, tire gauges and screwdrivers so car owners can perform necessary repairs without having to pay a mechanic. 

Additionally, Education World recommends that educators should teach children how to write directions during National Transportation Month. Small business owners can use this tactic by distributing promotional pens and notepads so recipients always have directions before hitting the road. 

Biking
Some workers and consumers are leaving their cars in their garages and riding their bicycles more often. Yale University even offers a bike-sharing program to its staff to encourage faculty members to use eco-friendly transportation. With the arrival of warm weather in the spring, small business owners should help cyclists stay cool by distributing branded water bottles as promotional marketing products. The functional gifts will help keep employees and consumers cool during their bike rides so they won't be too hot when they arrive at work. 

Public transportation
Finally, public transportation remains a popular choice for many members of the workforce in major metropolitan areas. In many cases, traffic is too congested to drive and the streets are too dangerous for bicycling, so people take trains, buses and ferries to get to work. However, some consumers may rush out the door without drinking their coffee because they don't want to miss their ride. Small business owners should distribute promotional travel mugs so customers can enjoy their java while commuting in the morning. 

The post May is National Transportation Month appeared first on Small Business Marketing Blog.

The construction sector is one segment of the corporate world that may struggle to find its own promo items to tie into operations. Despite what some in the business might think, there are plenty of options for finding compelling giveaway products.

Utility in freebies
An obvious aspect of the construction industry is its dedication to providing building materials, tools and labor to make any project dream a reality. In that vein, offering promo items to consumers that help them get the job done will help these clients draw the connection between a handy device and the kind of quality service they can expect from the business that issued it.

Myron's offerings include several kinds of multi-tools that fold up and slip into a pocket or serve as a keychain. This will ensure that a person always has a bit of the company's message on him or her at all times, creating mobile advertising, and each time it is put to use that individual will draw a stronger connection between the company and positive results.

Pocket knives and magnifier keychains also help get specialized tasks done while holding keys or jotting down memos. Some include corkscrews and bottle openers, making them the perfect addition to a company event or personal party. All of these devices come in a variety of colors, and with plenty of space on the sides for brand logos and names, which makes these multi-tools and pocket knives great marketing implements for construction companies.

Tools of all sizes
On a larger scale, some firms know that the most logical conclusions are often the easiest to draw. Rather than simply relying on the name of a company to get the message across, these entities prefer to give away promotional products that express the kind of service the business wants to render. For those kinds of corporations, Mryon has a variety of full-sized, functional tools that can be stamped with a business moniker and offer a taste of the construction industry.

Tape measures and tool kits provide ample space to emblazon corporate advertising, and each time a consumer needs to fix a leak or measure a space, that person will reach for a promotional giveaway item with the firm's name on it. These tools range in size and capability from pens with interchangeable screw heads to full-scale kits with a variety of different wrenches, drivers and other implements. Some even include multi-faceted functions, like tape measures with a leveler built right into the face, so the user sees both if they are on the mark and the company that gave them the tool at the same time.

Finding items that complement the construction industry is made easier with Myron's lineup of corporate promo giveaways. For interested firms, it's only a matter of picking the color and level of function they want their potential customers to associate with their operations.

The post Promotional gifts by industry: Construction appeared first on Small Business Marketing Blog.

That's where promotional frisbees and backyard grilling sets can really make a business stand out. From one end of the meal to the next, your logo can go on the tools that build a fun evening every night for consumers across the country, or just in your business' backyard.

Get your grill on

The food itself is always the main attraction at a cookout, though not the only thing that helps make it complete. Any good grill master will need certain tools to get the job done, and savvy businesses can step in and offer these items in connection with a sale.

The next time a customer is looking to buy a grill, a promotional giveaway like a custom barbecue tool set could tip his decision toward one product or another. These items can also encourage upsales, wherein a consumer comes in to a store to make a specific purchase and winds up buying a more expensive model and additional items to complement the intended use.

Adding to the fun

A common technique of businesses is to give away peripherals to the barbecuing experience, things that will make the day more comfortable or add a little bit more fun. These items provide exclusive advertising opportunities for those handling them and people passing by, especially with larger or flashy items that don't cost companies much to get custom-made.

Some outside concert venues and fairs are already getting the momentum going with promotional bags and shirts, but there are plenty offering free branded towels, picnic blankets and beach balls as well. These are especially useful at events taking place on or near the beach, though they're also great for general lawn and pool use, too. That's the kind of flexibility of use that keeps consumers using the product, which in turn will boost visibility for business long after the item's been given away.

Next time around

Getting a promotional product to be used repeatedly is key for increasing brand awareness, so offering items to consumers that will keep them going this summer is also a good strategy for National BBQ Month. One great way to achieve that is through custom water bottles that can be brought on any trip, be it in the car, on a bike or up a mountain. The more durable the bottle, the more likely it will wind up being used again in the future.

Especially in the high heat of the summer, it's important for people to stay hydrated. In response to that, some metro areas are already offering special water bottle refilling stations at area schools and municipal buildings to promote good health. Offering these items to consumers will get much more brand recognition therefore due to continued use in the public arena and tie the company in with health awareness and the wellbeing of its customers.

Investing in smart outdoor promotions for National BBQ Month can give businesses a head above other companies by showing they're in touch with current trends and interested in the health of their clients.

The post Fun promos for National BBQ Month in August appeared first on Small Business Marketing Blog.

The write gift

Before they set out, your clients will want to plot a course on their maps or perhaps check off certain spots and destinations they want to reach. While smartphones and mobile devices can always be used for navigation, there are still bicycle maps that cater specifically to the two wheeled crowds that provide convenient routes throughout urban areas and point out specific bike paths.

Give your customers a carabiner pen with your company's logo on it. Not only can they use it to map out their designated path, but it also doubles as a key ring. This will come in handy for holding their bike lock keys, so if they do make a stop they will not have to worry about their bike being stolen.

Another writing utensil that is great for promo giveaways is a tool pen. Sometimes you do not realize that parts need to be adjusted or tightened until you are on the road and with this tool, your client will be able to raise that seat or readjust those handle bars. This will also lighten their load because they will not need to pack a multi-purpose tool or a screwdriver.

Stay on course and stay hydrated

Going out on a bike in the hot sun can be a great test of endurance and it also can be detrimental if you do not adequately replenish your fluids. Give your clients a glow in the dark sports bottle they can keep in a holster on their backpack or bike frame. When they start to work up a sweat and need a drink they will think of your company every time they take a drink and get back on the bike. Also the water bottle's ability to glow will help them be more visible at night so cars can see them as they pass on the road.

The post Promo items make bike riding a breeze appeared first on Small Business Marketing Blog.

Choosing an item that is both useful and unique can be challenging when you are looking for just the right promotional product giveaway. Promotional bottle openers are useful tools, and as such, customers are tempted to hold onto them at all times. Keychains are an obvious favorite because keys are used every day and seen by a wide variety of people. By using a combo product like a bottle opener and a keyring, your marketing dollar can stretch even further.

Additionally, people who are the recipient of a helpful hand when they have un-openable bottles will notice and remember the name that’s printed on this cool tool. Small businesses can find a great deal of success through using these inexpensive but powerful marketing items.

The post Promotional bottle opener keyrings are excellent branding items appeared first on Small Business Marketing Blog.