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Limited edition items featuring desirable brands make collectors pull out their checkbooks year after year.

What small businesses can learn about promotional items from the collector’s market

If the recent boom in television shows like Pawn Stars, American Pickers and Storage Wars has taught small business owners anything, it’s that the power of branding not only drives the markets, but also drives the collector’s market for corporate promotional giveaways.

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Studies confirm the profitability of promotional products

Studies confirm the profitability of promotional products

Studies that have taken place over the last decade should serve to alleviate some fears when it comes to choosing promotional products.

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Small businesses can learn from other promotional products

Small businesses can learn from other promotional products

Everyone likes to save a few hard-earned dollars, and clever promotional marketing can save both the customer and the entrepreneur money.

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PPAI 2012 showcases new innovations in the promotional product industry

PPAI 2012 showcases new innovations in the promotional product industry

The Promotional Products Association International recently held its annual expo in Las Vegas.

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Learn from other other organizations' mistakes with promotional products

Learn from other other organizations’ mistakes with promotional products

Some companies have jumped on the promotional product bandwagon without giving a second thought to the possible ramifications of their promotions.

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Giving out promotional products to those waiting in line

Giving out promotional products to those waiting in line

Small business owners should view wait marketing as the ideal way to reach out to an unusual target demographic.

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Creative and effective ways to use promotional products at a low cost

Creative and effective ways to use promotional products at a low cost

No small business can succeed without a tightly managed budget, and allocating funds towards an efficient promotional marketing strategy can dramatically improve sales.

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Tangerine Tango named color of the year for 2012

Tangerine Tango named color of the year for 2012

The new color of 2012 will be Tangerine Tango.

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Using promotional products to stay organized during tax season

Using promotional products to stay organized during tax season

Stay organized this tax season with promotional products.

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Blog dos and donts for small businesses

Blog dos and donts for small businesses.

A professional blog lets businesses relay important messages to a large audience instantly.

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