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Small businesses can learn from other promotional products

Everyone likes to save a few hard-earned dollars, and clever promotional marketing can save both the customer and the entrepreneur money.

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PPAI 2012 showcases new innovations in the promotional product industry

The Promotional Products Association International recently held its annual expo in Las Vegas.

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Learn from other other organizations’ mistakes with promotional products

Some companies have jumped on the promotional product bandwagon without giving a second thought to the possible ramifications of their promotions.

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Giving out promotional products to those waiting in line

Small business owners should view wait marketing as the ideal way to reach out to an unusual target demographic.

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Creative and effective ways to use promotional products at a low cost

No small business can succeed without a tightly managed budget, and allocating funds towards an efficient promotional marketing strategy can dramatically improve sales.

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Tangerine Tango named color of the year for 2012

The new color of 2012 will be Tangerine Tango.

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Using promotional products to stay organized during tax season

Stay organized this tax season with promotional products.

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Blog dos and donts for small businesses.

A professional blog lets businesses relay important messages to a large audience instantly.

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Testing promotional products in the online market

By utilizing social media and taking public’s opinion into account, a business can generate highly-effective buzz.

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Getting a promotional product to stand out quickly

With proper endorsements and a good design, entrepreneurs can reach great niche markets

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