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Pinterest in promotional products and business growth

To get information about these promos to the public, instead of investing in a paper advertising drive, companies might want to consider looking toward social media.

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Small businesses may miss out on customer loyalty benefits

A new study conducted by software company Satmetrix shows that small businesses may be missing the mark when it comes to providing customer service that builds loyalty.

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What small businesses can learn about promotional items from the collector’s market

If the recent boom in television shows like Pawn Stars, American Pickers and Storage Wars has taught small business owners anything, it’s that the power of branding not only drives the markets, but also drives the collector’s market for corporate promotional giveaways.

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Studies confirm the profitability of promotional products

Studies that have taken place over the last decade should serve to alleviate some fears when it comes to choosing promotional products.

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Small businesses can learn from other promotional products

Everyone likes to save a few hard-earned dollars, and clever promotional marketing can save both the customer and the entrepreneur money.

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PPAI 2012 showcases new innovations in the promotional product industry

The Promotional Products Association International recently held its annual expo in Las Vegas.

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Learn from other other organizations’ mistakes with promotional products

Some companies have jumped on the promotional product bandwagon without giving a second thought to the possible ramifications of their promotions.

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Giving out promotional products to those waiting in line

Small business owners should view wait marketing as the ideal way to reach out to an unusual target demographic.

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Creative and effective ways to use promotional products at a low cost

No small business can succeed without a tightly managed budget, and allocating funds towards an efficient promotional marketing strategy can dramatically improve sales.

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Tangerine Tango named color of the year for 2012

The new color of 2012 will be Tangerine Tango.

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