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Prevalence of promo items makes Comic-Con a smash

The draw behind comic book conventions may be lost on some executives, but for those who find the right angle and get space on the floor, these events are a great outlet for promotional item giveaways.

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Entertaining giveaways draw fans to events

Now more than ever as the economy starts to level out and people are starting to get their buying power back, coming up with incentives to go with a certain business are more important than ever.

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Free merchandise makes happier, more loyal customers

Companies have noticed in recent years just how much benefit a targeted promotional giveaway can have for revenue and customer support.

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Finding what’s effective in promotional marketing

Driving sales requires making products and services look as appealing as possible to consumers, and to do that, organizations need to gain a better understanding of how people think and what they want. Simply coming up with a creative or

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Pinterest in promotional products and business growth

To get information about these promos to the public, instead of investing in a paper advertising drive, companies might want to consider looking toward social media.

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Small businesses may miss out on customer loyalty benefits

A new study conducted by software company Satmetrix shows that small businesses may be missing the mark when it comes to providing customer service that builds loyalty.

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What small businesses can learn about promotional items from the collector’s market

If the recent boom in television shows like Pawn Stars, American Pickers and Storage Wars has taught small business owners anything, it’s that the power of branding not only drives the markets, but also drives the collector’s market for corporate promotional giveaways.

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Studies confirm the profitability of promotional products

Studies that have taken place over the last decade should serve to alleviate some fears when it comes to choosing promotional products.

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Small businesses can learn from other promotional products

Everyone likes to save a few hard-earned dollars, and clever promotional marketing can save both the customer and the entrepreneur money.

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PPAI 2012 showcases new innovations in the promotional product industry

The Promotional Products Association International recently held its annual expo in Las Vegas.

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