Effective advertising can help retailers attract last-minute shoppers and finish the holiday season strongly. Promotional giveaways can draw traffic and motivate consumers to make those final purchases.

Functional gifts
You can distribute promotional marketing products that your customers can use as gifts for their loved ones. While you can't give away free merchandise, small items with everyday functionality are appealing to consumers.

A branded coffee mug can work well as a present. Coffee and tea are popular year-round, and hot chocolate is a favorite during the holiday season. You can give mugs to shoppers with large purchase orders to say thanks for their patronage, and the items will increase your visibility when given as gifts to other consumers.

Alternatively, you can give away smaller items that shoppers can use as stocking stuffers. For instance, promotional key rings attached to flashlights can be great gifts. You can distribute budget-friendly products to every shopper instead of using them as incentives for sizable purchases.

Enjoying the rest of the season
You can give promotional pens to last-minute shoppers who need help wrapping all of their gifts. Instruct your employees to give a pen to every customer, even those who aren't making any purchases. Patrons will appreciate that your store wants to help with seasonal obligations.

Consider giving festive pens that are decorated with holiday imagery. You can find models with snowmen on the caps that can give your customers some seasonal cheer. Additionally, consider adding holiday graphics to your logos.

Ensuring that bad weather doesn't hamper your customers' celebrations can also help them enjoy the holidays. The U.S. Drought Monitor notes that the first few weeks of December featured heavy precipitation in most areas, and that trend is forecast to continue. Branded umbrellas can prevent rainy conditions from ruining the most wonderful time of the year.

Distributing promotional products that have a usefulness that extends beyond the holiday season can create a lasting advertising presence. For example, items like pens and umbrellas can be used all year so your customers will hold onto the gifts.

The post Attracting last-minute shoppers with promotional giveaways appeared first on Small Business Marketing Blog.

Choosing an item that is both useful and unique can be challenging when you are looking for just the right promotional product giveaway. Promotional bottle openers are useful tools, and as such, customers are tempted to hold onto them at all times. Keychains are an obvious favorite because keys are used every day and seen by a wide variety of people. By using a combo product like a bottle opener and a keyring, your marketing dollar can stretch even further.

Additionally, people who are the recipient of a helpful hand when they have un-openable bottles will notice and remember the name that’s printed on this cool tool. Small businesses can find a great deal of success through using these inexpensive but powerful marketing items.

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