Q4 Marketing for Small Business: How to Win in Q4 of 2022

Marketing for Small Business

We’re closing in on the end of the year, and Q4 can mean many things for businesses, including potential profit gain. It’s a time in which consumers spend more money, advertising dollars and marketing campaigns kick into high gear, and companies attempt to finish the calendar year strong. Strategic marketing for small business in Q4 … Read more

Business Gifts For Customers: How To Strengthen Brand Loyalty

Business Gifts For Customers

Your business depends not only on the customers you get – but on the customers you keep.  Customer loyalty is as vital in the world of e-commerce and big box stores as it was in the era of mom-and-pop shops.  So how can you create genuine loyalty with your customers? Business gifts are one of … Read more

5 Ways to Boost Employee Morale, Especially in Remote, Onsite and Hybrid Environment

Boost Employee Morale

Did you know that nearly 70% of employees would prefer to work remotely, if given the option? Many remote employees feel less stressed and find it easier to maintain a work-life balance. While more and more employees prefer to work remotely, however, many employees still prefer to work onsite. In other workplaces, employers have adopted … Read more

Black Friday Shopping Tips (For Your Customers and Employees)

The holiday season is on the horizon, along with the biggest shopping day of the year. Black Friday deals attract hundreds of millions of United States shoppers annually—and for good reason. From a company standpoint, Black Friday is an ideal day to take advantage of shopping and planning ahead. You can never be too prepared, … Read more

Corporate Holiday & End-of-the-Year Gift-Giving Guide

Corporate gifting is a vast and growing opportunity for brands. In fact, the corporate gifts market is set to total $312 billion by 2025. It’s evident that meaningful gifts have proven their ability to build brand awareness, customer loyalty, and employee retention and camaraderie.  The holidays (as we might suspect) are the perfect time to … Read more

Prepping for Fall Conferences to Leave a Lasting Impression

It’s almost time to pack up the beach supplies and summer vacay clothes. If you’re like many other businesses, you’ve been enjoying the warm weather, complete with company picnics and summer celebrations, and are starting to shift your focus toward the fall.  Companies across industries use the fall conference season to learn new skills or … Read more

Fun in the Sun: How to Organize Memorable Company Picnics

Simply put, nice weather brings people together. There’s something about warm sunshine and celebrating that allows us to more seamlessly enjoy each other’s company and build connections.  Bringing your team together for a company picnic can strengthen your workplace while creating plenty of memories for your employees. Some 75% of employees called collaboration and teamwork … Read more

Are Employee Gifts Tax-Deductible?

It’s tax season again. Are you scouring your books to make sure you’re collecting every deduction that you’re due? You may be wondering, “Are employee gifts tax-deductible?” or “Should I file those employee Christmas gifts on my taxes?” Some 30% of small businesses today believe they overpay on their taxes because they miss out on … Read more

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