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Building a customer base in a small community

The vast majority of marketing that people see every day is aimed at a national audience. Television commercials, advertisements in magazines and internet pop-ups are for the most part from large advertising firms that boast large advertising budgets.

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Small businesses can bloom in the summer

Small business owners should prepare for the summer months by devising new ways to generate awareness of their brand.

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The subtle marketing of the 21st century

While the options for promoting a brand or company seem more plentiful than ever, it’s important to take a step back and consider the actual atmosphere of advertising in 2011. Peter DeLegge of Marketing Today reminds us of a few sobering facts. Consumers will see attempts at brand marketing hundreds of times in a day, […]

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Ways for small businesses to incorporate branding into their strategies

Creating a worthy brand name is perhaps one of the most challenging creative aspects of any small business. There are certain strategies that should be taken into consideration when deciding on ways to market a company. Small Business Branding reports that although a logo is important, it’s not something a small business should spend a […]

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Drawing traffic to your trade booth

According to Trade-Show-Adviser.com, exhibiting at a trade show is often essential for businesses that are working to attract new customers. However, the opportunity comes with the risk of spending a lot of money without achieving the desired traffic. A strong promotional plan will help draw in new visitors and bring in new business. Attracting crowds […]

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Branding is synonymous with business

The Guardian reports that though there is actually no single definition for the term “brand,” but that all organizations seem to wind up with one, regardless.

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B2B marketing budgets on the rise with focus on branding

The results of a survey conducted by Forrester reveal that marketing budgets are up nearly seven percent for businesses.

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Don’t forget how hard your mom works on Mother’s Day

Mother’s Day is the one day out of the year devoted to appreciating all of the hard work that women do both at home and in the workplace to provide to their families. This year, add a special touch to the gift going to the nurturing woman in your life by personalizing it. Personalized gifts […]

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Improving your business and brand through word of mouth

Word of mouth – it’s an age-old concept but it continues to be the mantra to live by when it comes to increasing business sales.

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Promotional items may become more common during economic upswings

During an economic slump, it’s more important than ever for companies to invest in advertising through promotional items, such as logo USB drives, luxury pens and personalized mugs.

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