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How to choose your customers wisely

Marketers should already have an idea who their target audience is, as well as a solid understanding of the product or service they’re selling.

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How to have great customer service

Everything from internal collaboration to promotional products can have a positive impact on customer service.

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Celebrate Presidents Day

By approaching Monday with a little creativity and ingenuity, companies can make Presidents Day fun for employees and more engaging for consumers.

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Attract future brides with promotional products

Now that it’s National Wedding Month, businesses may want to brush up on some promo tactics to attract future brides.

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Touchdowns and changing your business strategies

Companies, too, may want to take the following weeks to take stock of their past successes, the viability of their future plans and determine whether they should stay on course or implement and overhaul of their strategies, of which promotional products can play some role.

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Celebrating Super Bowl Sunday ads

Small businesses that can’t afford a spot may want to celebrate the day by giving out promotional giveaways to commemorate the day, but they should also glean a lesson from those big businesses who will be broadcasting to the rest of the nation on game night.

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How to manage remote employees

In addition to streamlining communications, small businesses should learn how to use planned events, meetings and even promotional products as ways to bring remote workers into the fold.

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Understanding promotional products through retargeting

Retargeting is one of the newest tools available to businesses. They should familiarize themselves with this concept for no other reason than to improve their business strategies, including the use of promotional goods.

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Valuing simplicity over engagement

While the digital world can be a great place to interact and stay relevant in consumers’ minds, a recent Forbes article suggested that the supposed value of engagement is being outflanked by customers’ desire for simplicity.

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Rethink sales and promotions in January

Learn how to best implement sales and promotions for the new year. 

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