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Focus on existing customers to raise sales margins

The desire to add customers and increase market share is undeniable. On the surface, it seems to be the most logical approach to increase profits. However, according to Forbes, building relationships with current clients is important.

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Putting value before visuals

Marketing doesn’t necessarily need to be flashy – it just needs to highlight the value of the product being offered.

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Using Pinterest to effectively promote products

Spreading awareness for business promotional items on social media allows companies to reach an array of potential consumers, whether they’re virtually sending coupons on Facebook or posting savings opportunities on Twitter.

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How to choose your customers wisely

Marketers should already have an idea who their target audience is, as well as a solid understanding of the product or service they’re selling.

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How to have great customer service

Everything from internal collaboration to promotional products can have a positive impact on customer service.

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Celebrate Presidents Day

By approaching Monday with a little creativity and ingenuity, companies can make Presidents Day fun for employees and more engaging for consumers.

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Attract future brides with promotional products

Now that it’s National Wedding Month, businesses may want to brush up on some promo tactics to attract future brides.

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Touchdowns and changing your business strategies

Companies, too, may want to take the following weeks to take stock of their past successes, the viability of their future plans and determine whether they should stay on course or implement and overhaul of their strategies, of which promotional products can play some role.

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Celebrating Super Bowl Sunday ads

Small businesses that can’t afford a spot may want to celebrate the day by giving out promotional giveaways to commemorate the day, but they should also glean a lesson from those big businesses who will be broadcasting to the rest of the nation on game night.

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How to manage remote employees

In addition to streamlining communications, small businesses should learn how to use planned events, meetings and even promotional products as ways to bring remote workers into the fold.

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