Archive | April, 2014

Marketing for an identified target audience

In the information age, a message can be relayed in millions of ways. Advertising and promoting is only effective if the people receiving the message have a stake in the product or service. Because of this, it’s important to carefully consider promotion options before committing to a marketing strategy and launching an advertising campaign.

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Best ways to celebrate patriotic holidays

America’s impressive gross domestic product makes us the richest country in the world, monetarily speaking. However, we’re equally rich in history and love for our nation. It’s time to consider how to acknowledge the upcoming patriotic holidays: Memorial Day, Flag Day and Independence Day.

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Give Mom a meaningful personalized gift this May 11

Mother’s Day is an idea that has been around since the 17th century, designed to honor and celebrate mothers and all that they represent. According to mothersdaycelebration.com, it is currently celebrated in over 40 countries worldwide. Mother’s Day was declared an official holiday in the United States by President Woodrow Wilson in 1914, when it was determined that the second Sunday in May would be the day to appreciate and spoil mom.

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Administrative Professionals’ Day 2014

As the work force expanded during and following World War II, secretaries became an essential part of the growing economy. Though traditionally thought of as a job for women during the transition from de facto homemaker, the profession has evolved in title, responsibilities and diversity.

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Spring cleaning: Fostering a more productive workspace

Along with warm weather, picnic lunches and outdoor activities, the spring season brings along the perfect time to tidy up around the office.

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Simple techniques for destressing in the workplace

Stress Awareness Month offers an excellent opportunity to discuss stress in the workplace and encourage employees to practice destressing techniques.

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Ways to ensure your company is #trending

Maintaining an active presence on social media is key to any company’s survival.

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Designing an office environment for maximum productivity

Based on the assumption of a 40-hour work week, employees spend nearly 25 percent of a given year at the office. As a result, the appearance and atmosphere of an office is key for employee happiness and retention.

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Focus on existing customers to raise sales margins

The desire to add customers and increase market share is undeniable. On the surface, it seems to be the most logical approach to increase profits. However, according to Forbes, building relationships with current clients is important.

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Embrace Reach As High As You Can Day

Each day offers the chance to work toward personal and professional goals. With Reach as High As You Can Day, April 14, just behind us it’s a great time to plan and evaluate achievable goals.

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