In a few days, the NBA will tip off a new season. Professional basketball will resume on October 29, and fans are anxious to see whether the Miami Heat can win a third consecutive title or a new team will rise to the occasion to dethrone the champions.
Interest in the NBA has been growing in recent years, according to viewership data. The New York Times reports that an average of 17.7 million viewers tuned in to watch the Heat play the San Antonio Spurs in the finals. Game 7 had the largest audience with 26.3 million. For comparison, the Spurs and Cleveland Cavaliers "averaged just 9.3 million" in the 2007 finals.
For small business owners, the NBA's return represents a great marketing opportunity. Company leaders can capitalize on the sport's popularity by incorporating themes and relevant content onto their promotional items.
Entrepreneurs have to remember that they aren't allowed to use any trademarked imagery unless they are official sponsors. To avoid legal issues, owners can use city names and color schemes to create connections with local teams. This will ensure that fans will develop brand recognition each time they use their basketball-themed promotional marketing products.