Small business owners can help students prepare for the school year by distributing unique promotional products. Perhaps the most functional items that entrepreneurs can give away are logo-emblazoned umbrellas so that young customers won't be soaked every time there's a storm.
Students in San Antonio recently had to face this problem. According to KENS 5-TV, a CBS-affiliated station, the first day of school in the Texan city was a wet one, and KENS 5 meteorologist Paul Mireles recommended that students prepare themselves.
"As you head out the door, make sure the kiddos have an umbrella with them," Mireles said.
Indeed, school can be difficult, especially for students who were drenched while they were walking or sitting at a bus stop. As a result, children might struggle to pay attention because they're more focused on their wet clothes than their studies.
Small business owners should distribute umbrellas to every student who's heading back to school over the next few weeks. Young consumers will appreciate the functional items every time it looks like the clouds are about to burst. These promotional marketing products may be the best resources for establishing brand recognition among students.