Promotional items are valuable marketing materials, but their effectiveness extends beyond enhancing a small business' brand equity as many sponsored products can help keep customers safe. Clients appreciate entrepreneurs who distribute functional advertisements that help them stay out of harm's way.
While there are many gifts that can enhance safety, some are more effective than others. The following is a look at the top five promotional marketing products that will help clients when they find themselves in mildly dangerous situations.
Automotive Tool Kit in Soft-Sided Canvas Case
Cars can breakdown at any moment without warning, leaving drivers stranded on the side of the road until help arrives. In many cases, simple repairs would allow people to drive their cars to travel to nearby garages or gas stations.
An Automotive Tool Kit in Soft-Sided Canvas Case is a great promotional item because it includes most of the tools that customers need to fix minor problems. The case includes a tire gauge, jumper cables, socket wrenches and screwdrivers. A small business' logo can be embroidered on the case so consumers will develop brand recognition every time they work on their cars.
Automotive Emergency Roadside Tool Kit
There are some dire situations on the road that require specialized tools, which are available in the Automotive Emergency Roadside Tool Kit. This promotional items includes some necessities that the other doesn't, including electrical tape, fuses and electrical terminals.
Small business owners should consider which option would be best for their customers and marketing strategies. Both items offer longevity that other advertisements can't match. Entrepreneurs just have to decide whether they want their clients to complete emergency repairs or basic maintenance issues.
3-in-1 Digital Tire Gauge
Of course, it's not always necessary to distribute entire tool kits to patrons. In some cases, smaller products may be more effective for raising brand awareness while keeping customers safe.
Specifically, the 3-in-1 Digital Tire Gauge is a great option. The tool gives customers clear readings for their tire pressure and includes a flashlight and LED light. This is the ideal choice for small business owners who want to ensure that clients' tires don't blow out while driving, but believe that other repairs should be handled by mechanics.
Magnetic Clip-on Tire Gauge
Alternatively, the Magnetic Clip-on Tire Gauge can be an effective marketing resource for independent companies. This model measures tire pressure just like its 3-in-1 counterpart, but doesn't have a digital display or flashlights.
However, the tool looks like a promotional pen and is small enough that it can fit into almost any pocket or handbag. Additionally, the magnetic gauge has a stylish chrome-plated metal body so customers don't look like they're carrying around an automotive tool every day.
Travel First Aid Kit
Of course, all of the above gifts are for automotive safety. While driving can be dangerous, it's not the only situation in which people can get hurt. To that end, small business owners should consider distributing unique promotional products that are functional for everyone, not just drivers.
The Travel First Aid Kit is perfect because customers can use it almost anywhere. The small package includes antiseptic wipes, assorted bandages and other emergency items. Whether a client scrapes his or knee on a hike or gets a paper cut, this promotional gift has all the essentials for staving off infections.
Consumers will love having small first aid kits because many people don't carry around bandages. These gifts ensure that customers can stay healthy no matter where they are and develop brand recognition while treating their wounds.
Ultimately, promotional products are beneficial advertisements that can keep clients safe. Entrepreneurs who want to protect their buyers from various dangers should consider all of the above options.