Chocolate remains one of the most popular foods in the world. According to Bloomberg, 310,408 metric tons of cocoa beans were ground in 2013's second quarter by European manufacturers, which is a 6.1 percent increase over the totals from the same time period last year.
Additionally, some small business owners have noticed a recent uptick in demand. For instance, Joe Sammartino, owner of Phillips Candy House, told WBZ NewsRadio 1030 that he believes demand is trending upward simply because customers love chocolate so much.
Indeed, chocolate maintains its popularity through any season. Even during the summer when many snacks are melted by high temperatures, many customers just can't turn down chocolate treats.
Small business owners can capitalize on chocolate's enduring popularity by distributing special treats to clients during promotional giveaways. Many customers would be thrilled to receive chocolate delights simply for visiting an establishment.
A benefit of using chocolate for promotional purposes is that the containers can lead to long-term brand recognition. Clients can hold onto the tins so they'll see advertisements frequently within their homes. This means that a company can improve customer retention in the near future.