Small business owners should use social media to advertise their promotional giveaways. While there is a wide range of social networks entrepreneurs can use to tell followers to about their marketing events, Pinterest may be the most effective by a wide margin.
The website focuses exclusively on sharing pictures by allowing users to create digital pinboards. When consumers log in and see images they like, they can pin those photos to their own boards. Many small business owners use Pinterest to advertise their merchandise. Essentially, these professionals turn their profiles into large catalogs for their companies.
However, Inc. Magazine explains that entrepreneurs should post more than pictures of their products. The content should be varied between merchandise, images from other users and popular pictures to create a compelling board that customers actually want to see and interact with on a regular basis.
One way small businesses can vary the imagery on their Pinterest pages is by including pictures of the promotional items they're going to give away during their marketing events. This strategy will generate excitement in a giveaway so that attendance will be higher than usual.