The summer is supposed to be an enjoyable time of year in which people go outside and explore all that nature has to offer. Unfortunately, the season also brings a significant danger in the form of heat. Dr. David Chun, an emergency physician at Kootenai Health, told the Couer d'Alene Press that heat-stricken patients are common this time of year.
"Every day when I come to work during a heat wave in a community like this one – a community that normally doesn't suffer temperatures much above the 80s – it's pretty routine to see patients who may be ill as a consequence of the heat," Chun said.
Dr. Steven Malek, one of Chun's colleagues at Kootenai Health, explained to the news source that proper hydration is the key to beating the heat. Drinking the proper amount of fluids helps regulate body temperature.
Small business owners can ensure that the heat doesn't affect their customers' health by distributing water bottles at promotional giveaways. Clients can carry the logo-emblazoned items around every day so that they always have refreshing beverages handy during those hot summer days. The promotional items show consumers that entrepreneurs care about their long-term health.