The arrival of July means that the imminent arrival of the new NFL season is closer than ever. What's more, fans are excited that training camp will begin in the coming weeks and players will be doing their best to get into shape before the official kickoff in September.
Some franchises are going above and beyond to drum up excitement for the pre-season. For instance, the Chicago Bears recently announced that they'll hold promotional giveaways during training camp. On July 27, the team will host Vamos Bears Dia, a Latin-style celebration. The second giveaway is Ladies Day, which is scheduled for July 31.
The goal of the promotions is to attract fans to the team's training camp, which is held at Olivet Nazarene University. The events are supposed to give supporters reasons to cheer and get excited for the upcoming season.
The Bears' strategy is one that small business owners can easily replicate. Specifically, themed events are great for ensuring that giveaways are engaging and unique so that consumers will be more likely to attend. The giveaways can be fun if entrepreneurs exercise their creativity and think of great themes.