Key rings are some of the best promotional marketing products because they fill an everyday need for consumers. Most people occasionally lose track of their keys, and locating them can be time-consuming. In fact, a recent study has revealed that searching for lost items can take over ten minutes.
In a survey, Esure Home Insurance, a firm in the United Kingdom, found that 37 percent of respondents spend at least 15 minutes per day looking for misplaced things. The Daily Mail reports that the people usually waste 10 minutes searching for something. House keys and car keys ranked numbers two and three on Esure's list of most frequently misplaced items.
"Homeowners should be extra cautious when it comes to looking after their house keys – as this could prove to be costly if they were to fall into the hands of opportunistic thieves," Nikki Sellers, head of home insurance at Esure, said in a statement.
Small business owners can help customers keep track of their keys by distributing branded key rings during promotional giveaways. The functional items will make it easy for clients to keep all their keys together so none of them are misplaced. Additionally, entrepreneurs can use unique key rings so that the promotional gifts stand out.