It’s (not) the end of the world as we know it

It's the end of the world as we know it

December 21 is the end of a major cycle in the Mayan Long Count Calendar, and some people believed it would also bring the end of the world. Fortunately, the prediction didn't come true. Alfonso Ek, a Mayan priest, told USA Today that the apocalypse wouldn't occur, but the message fell on a surprisingly sizable number of deaf ears.

Global annihilation is on many consumers' minds. The National Geographic Channel even produces a reality TV series titled "Doomsday Preppers," in which it documents how people prepare for the end of times. Small business owners can capitalize on the trend by distributing unique promotional products to help their customers gear up for the end of the world.

Water, water everywhere
Disposable water bottles will be a thing of the past once the apocalypse arrives. Survivors will be left searching for wells and will require containers. Distribute branded water bottles to ensure that your clients can stay hydrated and healthy. Water is a necessity, so reusable bottles may be the best promotional items to give away.

The night is dark
If NBC's hit series "Revolution" is to be believed, a global power outage will plunge the world into chaos. Promotional key rings with small flashlights can help your customers keep the darkness at bay. Additionally, the branded items can be used while hunting for food and searching for water, so the gifts could lead to continued survival.

Tending to the wounded
Health services may be scarce in the post-apocalyptic world. Your customers must learn to tend to their own wounds, and promotional first aid kits can help. While the supplies won't last long, your clients will appreciate having bandages and antibacterial wipes available.

A history
One of the most commonly overlooked aspects of the world's end is holding onto the past. Cultural artifacts will be eradicated during the apocalypse and humanity will have to rebuild and recreate the entire world. Promotional pens and notepads can be used to rewrite history books and record current events.

Building a legacy
There's one lesson to take away from all of the incorrect predictions about the end of the world – you can't schedule doomsday. Until the end times come, your clients can use your promotional gifts around their homes and offices. If the apocalypse ever arrives, your patrons will remember that your business helped them prepare for the worst. 

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