The holidays are the perfect time to say thanks to your clients by giving personalized business gifts. Custom presents are usually appreciated because they include a special touch. Mike Linderman, former chairman of the Promotional Products Association International (PPAI), said that customers prefer to see personal identifiers.
"People like seeing their own name above all else," Linderman told The New York Times.
It's especially important to do something special for your clients around the holidays. Giving unique promotional products with personalized messages can help you endear yourself to your customers.
Writing everything down
MSN recently reported that fountain pens were more popular in 2012 than in previous years. The news source wrote that Amazon sold twice as many pens through May 2012 as it had during the same time period in 2011.
Consider capitalizing on this popularity during the holidays by giving your loyal clients custom pens. The gifts are professional in nature, so you won't run the risk of alienating customers by being overly familiar. You could also bundle the pens with personalized notepads. Recipients are likely to appreciate two presents that can be used together around the office or at home.
Carrying the load
In 2011, The New York Times reported, tote bags became popular because they were more functional than purses and did not sacrifice fashion. Consumers like the bags because items can be quickly found and have large storage capacities, making them more convenient than handbags.
Personalized tote bags could be great presents during the holidays. Customers will love having bags that bear their names. The custom gifts would also help your patrons stand out when they use their bags in public, as no two recipients will have the exact same item.
Helping through the cold weather
Winter weather and the holidays usually arrive together, and you can help your customers deal with chilly temperatures by giving gifts that can keep them warm. Custom coffee mugs and thermoses can keep your clients' cocoa and coffee hot to combat the frigid temperatures.
Alternatively, you could give winter gear like scarves and gloves as presents. Loyal clients will appreciate that you addressed their cold weather needs. The holidays are a joyful time, and you can make sure that the winter winds don't bother your customers while they're trying to celebrate the most wonderful time of the year.