November is flying by and once Thanksgiving passes the holiday shopping season begins. Small Business Saturday is less than two weeks away and retailers are already preparing for a hectic day. Independent merchants plan on using the sales holiday as part of their advertising campaigns to motivate customers this season.
If you haven't prepared for Small Business Saturday, there's still time. Two weeks may not seem like much, but if you plan accordingly you can still make the most of the shopping holiday.
Distributing unique promotional products can help stores differentiate themselves from the rest of the marketplace by offering customers something beyond holiday discounts. Shoppers expect sales around the holidays, so cheaper prices may not be enough to attract consumer attention.
Customers want value, so giving small promotional items with every purchase may help an owner find more patrons on Small Business Saturday. Holiday shoppers stretch their budgets and appreciate stores that offer more than standard prices and goods.
Additionally, customers tend to hold onto free gifts for long periods of time. The marketing tools build long-term brand exposure for small businesses that may not have the funds to create far-reaching advertising campaigns.