The U.S. men's and women's basketball teams both won gold medals at the 2012 Olympics, and members of both rosters have been proudly displaying their hard-earned awards ever since the games came to a close. Unfortunately for the men, they won't get much rest because the professional season begins soon.
Hoops fans have been watching games in record numbers in the past year, according to Sports Illustrated. A business owner could use promotional products to tie their brand with the on-court action.
Promotional magnets with team schedules would have a fan's attention every day as they look to see who their squad is playing that night. Putting a business logo off to one side would ensure that consumers are constantly exposed to the brand. Handing out promotional pens decorated with team colors could create a connection in a customer's mind.
Promo items can help companies take advantage of the marketing opportunities that basketball season offers without overextending a marketing budget. Instead of a costly court-side sign or televised commercial, business gifts can foster constant exposure all season without breaking a company's bank.