People need to know how to read and write because literacy is a key part in communicating and learning. The United Nations Educational, Scientific and Cultural Organization (UNESCO) instituted International Literacy Day in 1965 to raise awareness for the cause. Making sure people are well-educated is a worthwhile goal, and thus UNESCO designated September 8th as the official holiday.
Businesses can raise their profile and draw attention to such an important day with promotional products. Companies could give away pens and notepads to fit with the day's theme. These gifts can be used to practice writing and provide a lot of functions to combat illiteracy.
Promotional pens can be used in the office, at home or in school. Every consumer that picks one up will have a logo in their hand. Since the holiday is so close to the beginning of the school year, students can take notes and do homework on a promotional notepad.
Businesses can make sure their logo is reaching consumers constantly with promotional giveaways. Plus, a company will receive positive attention for raising awareness for such a worthwhile cause.