Dealing with car accidents can be a hassle, so consumers make sure their auto insurance is going to provide them with the best coverage possible. J.D. Power and Associates compiles reviews of agencies so prospective clients can find the right company.
Insurance dealers can appeal to clients by using promotional items to increase brand awareness and start building strong relationships. Small giveaway items increase a business' profile and act as small reminders of an establishment.
An agency that wants to focus on selling auto insurance can give away small gifts for the car to help prepare for emergencies. An emergency tool with a logo emblazoned on the side would put a logo right in a client's car. A promotional pen and notepad could be used to take down other people's information after an accident. These gifts have plenty of function outside of the car, so a business knows its brand is constantly on a client's mind.
Helping customers prepare for an accident would set one auto insurance agent apart from the rest. Adding a personal touch may bring in more consumers who feel ignored by other companies.