As August winds down and September rears its chilly head, many people open up closets and attics to unpack cold-weather clothes. While these people might seem like a very specific customer base to target, the truth is very different – since everyone needs to keep warm, a company can reach out to an extraordinary number of people with the right promotional products.
For example, a fleece jacket or sweatshirt labeled with a company brand name or image will likely be worn during the colder months of the year. Therefore, a small business can enjoy high visibility with a minimum investment. Smaller clothing items like cashmere gloves may also be used for the same effect – quality materials like cashmere will be coveted over cheaper varieties.
If you aren't sure how to distribute these promotional items, hold an event giveaway. You could turn a parking lot into a fall wonderland with just a few well-placed pumpkins and tables, and if you set up in the right location, hundreds of potential customers can be reached.
This fall, consider implementing a promotional marketing strategy if your small business is trying to enhance business verticals and brand reputation.