Companies of all sizes know that to be successful they have to encourage shoppers in the neighborhood to visit their stores and buy their goods. Having a national image is great for large-scale markets, but focusing on customers of all demographics and in every community will help ensure that a company enjoys the broadest spectrum of success.
In order to suit this end, having a promotional giveaway strategy that supports local initiatives can help increase visibility as well as revenue. Once a brand is established with those located near its physical location, interest and foot traffic will increase, meaning a better chance of conversion into purchases of goods or services. Looking at upcoming community events and advertising opportunities will help small and large businesses alike to enhance their image with neighbors.
Backing the community
Some brands know that working with public events helps with relationships, so they seek out upcoming social happenings to ensure their products are there for free. Being invited to give products to consumers at these local shows, conferences, fairs and other events help create a connection with customers that a company is part of the community and not just a shop looking to make money.
One brand is giving away promotional water bottles and wristbands at a run for charity to ensure that its logo is associated with this worthy cause. Promotional Merchandise Online wrote that an annual run called the Hooky 6, which travels through difficult terrain in the south of England, will receive these items from a local business with custom logo products to advertise both the event as well as the company. As both a visibility enhancer and a sign of support for community and charity causes alike, this is a good move for any business looking to increase conversion and become more tightly tied to the local scene.
"Charitable events are close to not only our heart but also those of the British public," said Richard Wood of High Profile. "We have seen a significant rise in the number of orders for our range of charity boxes in the last 12 months."
Backed by the right people
Not every campaign is championed by businesses alone, or at least not just private industry. Public agencies and local governments know that working with the community is essential to increasing support for its programs and initiatives, so doing everything they can with promotional products and neighborhood incentives increases the likelihood that they will see positive returns on these efforts.
The people of Illinois have been seeing this sort of effort recently, according to the State Register Journal. Encouraging small business owners from all around the state and other nearby communities as well, there has been a large draw for sustainable farm goods and other locally-grown produce in order to help create a healthy economy for small and big corporations alike. As part of an ongoing campaign, promotional giveaways at these events reinforce the small-town importance that the State legislature wants to ensure every small business owner feels. The State even engineered a new logo in order to increase visibility and change its perception to viewers.
Bob Flider of the Illinois Department of Agriculture said that this initiative would help boost sales, increase jobs and keep small companies afloat. Organization owners themselves can take this is a lesson in how to successfully enhance public image while still supporting local entities and increasing conversion.